Target Punishes P&G: Time to Tone Down the Tantrums

Carol Spieckerman's comments on today's Retail Wire discussion: Target sends sharp message to P&G over Amazon deal.


Target's myopic brand-centricity is out of step with new retail realities, in this case, the acceleration of platform partnerships. Target, a retailer that has taken like-for-like, private brand/national brand packaging and shelf comparisons to new heights (and is now backing them up in circulars)? Why the war on brand partners, particularly at a time when it has baskets of bigger fish to fry (Canada, the breach wake, plunging profits...)? It's time for Target to tone down the tantrums.

Check out the article and discussion at Retail Wire.