Target Punishes P&G: Time to Tone Down the Tantrums
Carol Spieckerman's comments on today's Retail Wire discussion: Target sends sharp message to P&G over Amazon deal.
Target's myopic brand-centricity is out of step with new retail realities, in this case, the acceleration of platform partnerships. Target, a retailer that has taken like-for-like, private brand/national brand packaging and shelf comparisons to new heights (and is now backing them up in circulars)? Why the war on brand partners, particularly at a time when it has baskets of bigger fish to fry (Canada, the breach wake, plunging profits...)? It's time for Target to tone down the tantrums.