Fashion Brands’ Amazon Fear Factor? Brand Ubiquity (Not Data)
Carol Spieckerman's comments on today's Retail Wire discussion: Amazon recruits retail fashion stars for its marketplace.
When it comes to fashion brands investing in digital, particularly in luxury, there is Burberry and everyone else. The industry remains quite store-centric but Amazon is doing a great job of assuring them "We've got this" as these brands wake up to the necessity and potential of digital commerce. Fashion brands are not as uncomfortable with data sharing as they are with the brand ubiquity inherent with digital partnerships. The resistance is breaking down, though.