Carol's latest Retail Wire weigh-in
Calling Tim Cook's lifestyle a "worst-kept secret" perpetuates an unfortunate standard that tends to only be applied to sexual preference: that anything not openly declared to all is by default a "secret." Knowing that he can afford to make an open disclosure and that others still can't (or feel as though they shouldn't), Mr. Cook stepped out of his private comfort zone in order to help those whose personal lives are truly secret. He could have stayed in a "it shouldn't matter" bubble, but didn't. Mr. Cook didn't "come out," he spoke out. That's called character and leadership.