J.C. Penney Foodie Fix? retailNXT Quick Take

I spotted a sizeable "Martha Stewart Pantry" shop filled with Martha munchies going up at J.C. Penney today even as it announced a deeper than expected fourth-quarter sales drop. JCP is temporarily blocked from selling cookware, bedding and other household items under the Martha Stewart brand. Is Penney brandishing the Martha moniker in food because it can or are food forays part of returning CEO, Myron Ullman's master plan?