In her latest Retail Wire weigh-in, Carol Spieckerman shares why a reduction in scale isn't always a fail when it comes to Walmart's shuttering of its small format Express stores ... and why Target's big/small bifurcation could be problematic.
Will a small store help Target get its mojo back?
Target is late to the digitally-enabled, small format party. Then again, Macy's was tardy to digital as well then went on to play a mean game of catch-up. Hopefully Target will leverage its initial Express location as a learning lab prior to any roll out (yes, just as Walmart has done with each of its launches) while resisting its tendency to tweak incessantly before moving forward. As ex-CEO Gregg Steinhafel noted, striking a balance between perfection and speed is one of Target's biggest opportunities going forward.