retail trajectories

Carol Spieckerman to Present "Transmedia Transformation" at Distinguished Speakers Series

universityofozarks.jpg

Carol Spieckerman will present "The Transmedia Transformation: How Retail Will Drive a Decade of Disruption" on February 13th at University of the Ozarks, as part of the PBL-Enactus Distinguished Speakers Series.

Learn more about Carol's presentation and the University of the Ozarks.

Social, Local, Simple: Insights from Walmart CMO, Stephen Quinn (Part II)

Social, Local, Simple: Insights from Walmart CMO, Stephen Quinn (Part II)

Carol Spieckerman presents part two of her two-part, between-the-lines take on a recent presentation by Walmart’s CMO, Stephen Quinn, as part of the Bentonville Bella Vista Chamber’s WalStreet speaker series.

Read Part I

PLATFORM POWER

The proliferation of social media platforms and the decisions about which ones to support are keeping many a brand manager awake at night. Walmart? Not so much. In his recent presentation to the Bentonville Bella Vista Chamber’sWalStreet supplier group, Walmart CMO Stephen Quinn shared that the company made a clear decision to choose a single platform that would provide the “shoulders” for its social outreach. That platform is Facebook.