multi-channel

Carol Spieckerman on Walmart's Get On the Shelf Contest

Christie Swanson from NWAonline sought Carol's thoughts on Walmart's Get On the Shelf contest. Carol sees it as a "weapon of mass engagement" and another example of how the guys at @walmartlabs are changing the social shopping scene.

Read the article

Planning your 2012 sales, marketing or licensing event and need a great kick-off? Want to schedule a meeting with Carol to discuss your 2012 retail and brand strategy? Contact Carol directly.

Carol Spieckerman Weighs in on @walmartlabs

Kim Souza from City Wire solicited Carol's thoughts on where Walmart is in the race to seamless omnichannel retailing.

Read the article

Walmart's creation of @walmartlabs was one of Carol's 2011 Earth-shattering Events that Escaped (Almost) Everyone.

Carol is heading to North Carolina next week. Contact her directly to check her schedule.

Carol Spieckerman's Right Brain On: Walgreen's Foursquare Foray

In her latest contribution as a Retail Wire panelist, Carol weighs in on Walgreen's foray with foursquare. She gives Walgreens mega-kudos for its commitment to mobile and social.

Here's what she had to say...Beyond the immediate application and cents-off approach, Walgreens is making a major leap forward through its installation of optical scanners. This demonstrates that they are serious about building store-level infrastructure to support mobile and social. Others may dabble, Walgreens is making a commitment. I also love the immediacy and customer-friendliness of the foursquare program. It turns customer check-ins into a "why not?" proposition rather than expecting shoppers to jump through hoops in order to save a few cents. Finally, Walgreens is helping the industry by serving as a beta for the foursquare tie-in rather than being precious about pushing its own applications. Nice move all around!

Read the full discussion

Carol is heading to Atlanta this week. Contact her directly to check her meeting schedule.