Carol Spieckerman on Walmart's Get On the Shelf Contest

Christie Swanson from NWAonline sought Carol's thoughts on Walmart's Get On the Shelf contest. Carol sees it as a "weapon of mass engagement" and another example of how the guys at @walmartlabs are changing the social shopping scene.

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Planning your 2012 sales, marketing or licensing event and need a great kick-off? Want to schedule a meeting with Carol to discuss your 2012 retail and brand strategy? Contact Carol directly.

Carol Spieckerman Weighs in on @walmartlabs

Kim Souza from City Wire solicited Carol's thoughts on where Walmart is in the race to seamless omnichannel retailing.

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Walmart's creation of @walmartlabs was one of Carol's 2011 Earth-shattering Events that Escaped (Almost) Everyone.

Carol is heading to North Carolina next week. Contact her directly to check her schedule.

Carol Spieckerman's Right Brain On: Walgreen's Foursquare Foray

In her latest contribution as a Retail Wire panelist, Carol weighs in on Walgreen's foray with foursquare. She gives Walgreens mega-kudos for its commitment to mobile and social.

Here's what she had to say...Beyond the immediate application and cents-off approach, Walgreens is making a major leap forward through its installation of optical scanners. This demonstrates that they are serious about building store-level infrastructure to support mobile and social. Others may dabble, Walgreens is making a commitment. I also love the immediacy and customer-friendliness of the foursquare program. It turns customer check-ins into a "why not?" proposition rather than expecting shoppers to jump through hoops in order to save a few cents. Finally, Walgreens is helping the industry by serving as a beta for the foursquare tie-in rather than being precious about pushing its own applications. Nice move all around!

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Carol is heading to Atlanta this week. Contact her directly to check her meeting schedule.