john boswell

One for All and One-to-One: John Boswell Connects the Dots for Sam’s Club Suppliers

 

Three takeaways served as a lead-in  to John Boswell’s WalStreet presentation last week: business is good, technology and data are critical to forging connections with members, and Sam’s Club is a great place for suppliers to invest. Of these, technology and data emerged as the central focus for Sam’s as it hits the 30-year anniversary mark.

As senior VP of marketing, insights, and ecommerce, Boswell is in a unique position to drive the “holistic anytime, anywhere experience” that he described as paramount to Sam’s future success. Boswell’s title alone attests to how serious the retailer is about integrating multiple member touch points into its marketing strategies and making the most of the data points it collects from each source.