Carol Spieckerman’s Retail Insights
Has North Face reached a summit in consumer segmentation?
In my latest Retail Wire weigh-in, I share why North Face's brick and mortar localization feels fresh, even if its customer segmentation is so very "VF".
Are consumers’ AI fears rational?
In my latest Retail Wire weigh-in, I share why artificial intelligence in retail is inevitable and unstoppable.
Will acquisition of a mom and pop shop pay off big for Kroger?
Kroger is to Murray's as Walmart is to Moosejaw. In my latest Retail Wire weigh-in, I share three new standards driving retail acquisitions
Will ShoeBuy.com boost Walmart’s online performance?
Carol's latest Retail Wire weigh-in, on Walmart's acquisition of ShoeBuy.
Retail Hot Flash: 3 Headwinds Hitting Macy's
Macy's store closures will create many ripples
Has Fashion Become a "Spectator Sport"?
Fashion and apparel retail are at an inflection point. Speed is the table stakes and trends are a moving target.
Walmart CMO Tony Rogers on Time, Money and Message
My between-the-lines take on Walmart's bifurcated brand promise.
Different not Dead: The Store is (once again) the Core
In my latest feature article for the Licensing Book, I extoll the benefits of brick and mortar retail.
What will happen to Macy’s after Terry Lundgren steps down as CEO?
In my latest Retail Wire weigh-in, I argue for Macy's taking a less insular approach to leadership succession.
Ralph Lauren making a turn to fewer and faster fashions
In my latest Retail Wire weigh-in, I share why I'm bullish on Ralph Lauren's leadership under Stefan Larsson.
Alien Invasions and Other Reasons To Reinvent Your Retailer Communication Strategy
In my latest retail insights article, I reveal three reasons why there's never been a better time to reinvent your retailer-facing communications strategy (and three consequences if you don't).
Walmart’s Investment in the Long Game
My between-the-lines take on ways that Walmart is investing in short and long-term success, pivoting off of Charles Redfield's recent presentation.
Four Shifts Shaping Retail Data
In my latest retail insights article, I reveal four shifts that will shape retail data an analytics. From my podcast interview at the IBM Insight conference.
Will Penney's new campaign make cents to consumers?
In my latest RetailWire weigh-in, I share thoughts on J.C. Penney's latest moves.
Edward Lampert shouldn't run Sears anymore
In my latest RetailWire weigh-in, I share why attempting to re-retail-ize Sears is futile.