Learn more about my consulting and training, speaking, media contributions, retail thought leadership and content partnerships.
RETAIL positioning & TRAINING
Have you noticed that your go-to people at retailer HQ no longer have the authority they once did? That the distance between you and your retail opportunities seems to be getting wider? There's a good reason for that and I can help you fix it.
First off, we all know that retail is in the early stages of a complete transformation. The fundamental shift though, the one that is really changing the game, is that retailers are no longer just companies that sell stuff.
They are platforms that tie together digital, social, mobile, partnerships, acquisitions, content, data, and more. Retailers' platform reach now stretches far beyond hundreds or even thousands of stores or millions of clicks on a website and there's never been a better time for you to tap into their soaring scale.
... but the old ways will no longer work ... pitching features, benefits and price ... limiting who you sell to, and what you sell to them, based on old competitive "rules" that thankfully no longer apply ... hoping that the contacts and processes that got you this far will take your business to the next level.
I can show you what does work.
A simple, repeatable and scalable method for perfecting your platform positioning and aligning your value with retailers' new values, all geared specifically to where retail, and retailers, are going next. The truth is, there are plenty of awesome brand positioning companies out there and lots of great sales training programs too. Getting both in a proven program geared specifically to companies that rely on retail?
That's what I do and it's something we can accomplish in one day in a private Platform Positioning workshop or through an ongoing advisory collaboration.
- You'll qualify for high-level meetings and get heads nodding across the table with the new decision-makers and influencers who will determine your retail destiny.
- You'll quickly vet opportunities while deploying minimal resources.
- You'll confidently explore opportunities on a level playing field without pitching or pleading.
My pipeline-filling methodology has driven multi-million-dollar successes for my supplier, solution provider, brand marketing and agency clients.
I've distilled it into power-packed one-day training and consulting workshops because retail moves fast and you don't have time to waste. You and your teams will leave fired up about your retail business and excited about telling a fresh and relevant story about the great stuff you already do.
SPEAKING and thought leadership
Ever ponied up big bucks for a conference only to hear the same presentation given ten different ways? Have you wondered if presenters got the memo that all kinds of “information” is just a click away these days? Are you tired of thinly-veiled "pitches from the podium" and canned keynotes?
Your standards for relevant content and unbiased, concrete takeaways are higher than ever. They should be!
I speak at private corporate events and trade conferences around the world on my Retail Trajectories and how retail stakeholders and B2B companies can future-proof their strategies and position for high-volume retail opportunities.
I speak to the media constantly. Retail, branding, multi-category, multi-industry, mass, class, and everything in between … I see fresh connections and distill new truths. If you’re a reporter, I’ll come prepared and call you back quickly so you can meet your deadline and move on.
You're not hurting for retail news sources. In fact, if you're like most of my subscribers, clients and content partners, you're already drinking from an information fire hose. My blog, The Right Brain of Retail, is where you'll find new world retail insights and uncommon connections that transcend categories, tiers, channels and borders. You can count on me to question assumptions and refuse to comment on the obvious.
I also contribute articles to industry-leading publications and will be happy to craft a content partnership with you that will bring a steady stream of retail thought leadership to your readers and constituents.