Learn more about my consulting and training, speaking, media contributions, retail thought leadership and content partnerships.
RETAIL positioning & TRAINING
Have you noticed that your go-to people at retailer HQ no longer have the authority they once did? That the distance between you and your retail opportunities seems to be getting wider? There's a good reason for that and I can help you fix it.
First off, we all know that retail is in the early stages of a complete transformation. The fundamental shift though, the one that is really changing the game, is that retailers are no longer just companies that sell stuff.
They are platforms that tie together digital, social, mobile, partnerships, acquisitions, content, data, and more. Retailers' platform reach now stretches far beyond hundreds or even thousands of stores or millions of clicks on a website and there's never been a better time for you to tap into their soaring scale.
At the same time, everything is speeding up. Amazon's platform stands out as the ultimate disruptor, not because it has mastered E-commerce and redefined convenience, but because of the speed with which it brings innovation to market, and even how fast it ditches projects that aren't working out.
To compete at the new pace of retail, then, brand marketers, solution providers, technology companies and other retail stakeholders like you must make quick decisions and continually test and learn.
...but that’s awfully hard to do when your positioning is a disconnected collection of concepts and capabilities and when your business development is driven largely by customers’ whims. In that all-too-common scenario, time that could be better spent on proactively improving products and solutions gets redirected to (over) explaining fundamental value and reacting to customer objections and requests. Drip, drip, drip go the resources.
Clearly, the old approaches will no longer work.
I can show you what does work.
A simple, repeatable and scalable method for perfecting your platform positioning and aligning your value with retailers' new values, all geared specifically to where retail, and retailers, are going next. The truth is, there are plenty of awesome brand positioning companies out there and lots of great sales training programs too. Getting both in a proven program geared specifically to companies that rely on retail?
That's what I do and it's something we can accomplish in one day in a private Platform Positioning workshop or through an ongoing advisory collaboration.
- You'll qualify for high-level meetings and get heads nodding across the table with the new decision-makers and influencers who will determine your retail destiny.
- You'll confidently explore opportunities on a level playing field without pitching or pleading.
- You'll have a clear, concise and consistent positioning that resonates with high-value prospects, and a scalable and repeatable business development process. All freeing you to focus on what's next.
My pipeline-filling methodology has driven multi-million-dollar successes for my supplier, solution provider, brand marketing and agency clients.
I've distilled it into power-packed one-day training and consulting workshops because retail is moving so fast and you don't have time to waste. You and your teams will leave fired up about your retail business and excited about telling a fresh and relevant story about the great stuff you already do.
SPEAKING and thought leadership
Ever ponied up big bucks for a conference only to hear the same presentation given ten different ways? Have you wondered if presenters got the memo that all kinds of “information” is just a click away these days? Are you tired of thinly-veiled "pitches from the podium" and canned keynotes?
Your standards for relevant content and unbiased, concrete takeaways are higher than ever. They should be!
I speak at private corporate events and trade conferences around the world on my Retail Trajectories, themes that I'm constantly creating, mapping and tracking and that transcend categories, channels, business models and touch points. My trajectories create a relevant language for retail's new realities and frame how retail stakeholders and B2B companies can future-proof their strategies and position for high-volume retail opportunities.
I speak to the media constantly. Retail, branding, multi-category, multi-industry, mass, class, and everything in between … I see fresh connections and distill new truths. If you’re a reporter, I’ll come prepared and call you back quickly so you can meet your deadline and move on.
You're not hurting for retail news sources. In fact, if you're like most of my subscribers, clients and content partners, you're already drinking from an information fire hose. My blog, The Right Brain of Retail, is where you'll find new world retail insights and uncommon connections that transcend categories, tiers, channels and borders. You can count on me to question assumptions and refuse to comment on the obvious.
I also contribute articles to industry-leading publications and will be happy to craft a content partnership with you that will bring a steady stream of retail thought leadership to your readers and constituents.