Once something becomes a trend, it’s already too late

If you’re trend-watching, you’re building strategy on what your competitors are already all over (whether they should be or not). By then, it’s already a commodity.

We launched newmarketbuilders over 13 years ago under what at the time were some pretty contrarian premises. Ideas like retail/supplier power dynamics will radically shift, private brands (a "phase" said they!) will become intellectual assets, middlemen of all stripes will go by the wayside, etc. As our heretical hunches turned into disruptive retail realities one by one, we knew we had to create a new language, something that shatters silos, transcends trend, and helps our clients see how everything is connected.

newmarketbuilders’ Retail Trajectories are the uncommon connections that we constantly make and map across retail categories, tiers, borders, business models, and touch points. They are the engine behind our content platform, media contributions, and the presentations that Carol gives around the world. They also drive our client strategies and sales methodologies so our clients can make new connections too.

Transcending trend gives our clients’ strategies a cutting edge and a nice, long shelf life.


Book Carol to present to your teams on our current Retail Trajectories and
what you should be doing about them.