Mobile Carriers Not Getting the Signal

Check out Carol Spieckerman's comments in Forbes magazine on why platforms and networks aren't really the key to differentiation for mobile phone carries.

Read the article.

Article by: Pete Healy for Forbes, 01/05/2012

Copyright 2012 Forbes All rights reserved.

Heading to CES? Carol will be participating in the conference panel, Electronic Retailing in the 21st Century on January 11th at 1:30 (North Hall, room N260) and conducting private corporate presentations throughout the week.

To schedule a meeting with Carol at CES to discuss your 2012 retail and brand strategy, contact her directly atcarol@newmarketbuilders.com