She launched Spieckerman Retail in 2001 in the wake of a retail tour of duty that had her building multi-million-dollar successes from mass to class, physical to digital, and in a dizzying array of categories and brands.
Now, she helps her global clients future-proof their retail and brand strategies. Carol has a taste for tackling tough brand positioning challenges and delights in helping suppliers, agencies, licensing companies and solution providers get credit for the great stuff they already do.
You can find Carol’s thought leadership in prominent business and retail publications including the Wall Street Journal, Private Label Buyer, TWICE, Progressive Store Brands, Fortune, Women’s Wear Daily, Retail Wire and in her blog, The Right Brain of Retail, considered a "must-read" by global brands and retailers. She is prominent in social media and serves as a brand positioning and retail sector expert, speaker and content provider to leading trade groups.