In her latest contribution as a Retail Wire panelist, Carol weighs in on Walgreen's foray with foursquare. She gives Walgreens mega-kudos for its commitment to mobile and social.
Here's what she had to say...Beyond the immediate application and cents-off approach, Walgreens is making a major leap forward through its installation of optical scanners. This demonstrates that they are serious about building store-level infrastructure to support mobile and social. Others may dabble, Walgreens is making a commitment. I also love the immediacy and customer-friendliness of the foursquare program. It turns customer check-ins into a "why not?" proposition rather than expecting shoppers to jump through hoops in order to save a few cents. Finally, Walgreens is helping the industry by serving as a beta for the foursquare tie-in rather than being precious about pushing its own applications. Nice move all around!
Carol is heading to Atlanta this week. Contact her directly to check her meeting schedule.