Carol Spieckerman on Walmart's Get On the Shelf Contest

Christie Swanson from NWAonline sought Carol's thoughts on Walmart's Get On the Shelf contest. Carol sees it as a "weapon of mass engagement" and another example of how the guys at @walmartlabs are changing the social shopping scene.

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Planning your 2012 sales, marketing or licensing event and need a great kick-off? Want to schedule a meeting with Carol to discuss your 2012 retail and brand strategy? Contact Carol directly.