In a special report, WWD's Sharon Edelson speaks with Carol Spieckerman about Walmart's mobile, digital and social platforms. An impressive game of catch-up has quickly evolved into bleeding edge strategy.
Article by: Sharon Edelson, WWD, 03/28/12
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Other articles on Walmart that you might enjoy...
The Big Bridge How Walmart is taking advantage of the spaces in between early adoption and the next big thing.
Earth-Shattering Events that Escaped (Almost) Everyone How @walmartlabs social shopping experiments will transform retail as we know it.
Carol's recent three-part series on Walmart
Part I: Productivity and Plentitude
Part II: All Hail Scale!
Part III: Brands In Command