Target targets local pride

Carol's latest Retail Wire weigh-in, on Target's designer/localization double-play.

Localization is important for sure, and Target has been late to the party, but engaging with local suppliers and featuring favorite local brands in stores would seem to be a more authentic and customer-centric strategy. Target is overdue for a compelling second act to its limited-availability designer partnerships. Its partnership with Todd Snyder feels a bit too kitschy and generic to fit the bill.

Read the article and check out the rest of the discussion.