Carol's latest Retail Wire weigh-in on how Amazon's Golden Globe afterglow highlights a fundamental flaw.
Amazon's foray into original programming marks another profit-less market share grab move for the platform. Amazon's got the eyeballs, now how or where is going to make the money required to keep them? Wooing creators like Woody Allen to bolster Amazon's sophomore line-up won't come cheap, increasing Prime membership fees (again) may not fly and viewers won't take kindly to Amazon breaking up their binge watching sessions with advertising intrusions. Scale sans profits. How long will it work?