Kroger Buys Vitacost.com

Kroger is smart to jump on the buy-don't-build bandwagon with its acquisition of Vitacost. E-commerce capabilities are one thing but Kroger's latest deal also brings a portfolio of health-focused owned and partnered brands, a highly-desirable user base and a robust online marketplace filled with unique items (that, thanks to Kroger’s Harris Teeter acquisition, will also be picked up in Kroger stores). Given its years-long relationship with Dunnhumby, Kroger is uniquely poised to make the most of the data insights that come as part of the deal as well. This one's a winner!