Walmart Game Trade-ins Will be a Game-Changer

Carol comments on the Retail Wire discussion, Walmart expands video game trade-in deals to its stores...

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This is a great way for Walmart to engage with a desirable demographic and get them used to spending in Walmart stores or online. The big bonus will come when gamers spend over the limit on the gift card, which will happen more often than not. As I've said before, Walmart never does anything with a singular payoff in mind and this game-changer is no exception.

Check out the article and discussion on Retail Wire.