Digital channels influence half of brick-and-mortar sales

Carol's latest Retail Wire weigh-in

One of the most urgent challenges retailers face this holiday season is making order-online-pickup-in-store options convenient and speedy. Forcing customers to collect online orders at multi-purpose customer service desks, or requiring them to travel deep into the bowels of a store during the holidays is a recipe for frustration. Retailers should set up dedicated spaces for in-store pickup, preferably close to the front entrance. Even better, why not set up temporary curbside structures for that purpose or partner with companies (like Curbside) that will make it happen?

Read the article and the rest of the discussion on Retail Wire.