She launched newmarketbuilders in 2001 in the wake of a retail tour of duty that had her building multi-million-dollar successes for companies that didn’t know they had it in them – from East to West, from mass to class and in a dizzying array of categories.
Now, she helps our global clients future-proof their retail and brand strategies and position for success with retail's new decision-makers and influencers. Carol has a taste for tackling knotty brand positioning challenges and delights in applying retail and brand-centric principles to other industries.
You can find Carol’s thought leadership in prominent business and retail publications including the Wall Street Journal, Private Label Buyer, Progressive Store Brands, Fortune, Women’s Wear Daily and Retail Wire and in her blog, The Right Brain of Retail, considered a "must-read" by global brands and retailers. She is all over social media and serves as a brand positioning and retail sector expert, speaker and content provider to leading trade groups.
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